Adoring Andorine
At Pitti Bimbo, earlier this year, we got to chat with Founders of Andorine, Maria and Luisa. Together the partners have created a unique + innovative collection based out of Portugal and sold at top retailers around the world (including Barneys New York & Farfetch - #MicDrop!). We wanted to share a bit of exciting moments with you all from what it's like to see Beyonce instagram a photo with daughter Blue Ivy in Andorine and some vacation plans for #summerseventeen!
pP: Your collection is so unique, the branding and aesthetic seem both earthy and modern at the same time. Tell us more about your inspiration for Andorine and each new collection you design.
A: Andorine collections gather the comfort of a more casual style, in a line of clean forms, with pieces full of personality yet daring, that enhance and encode our identity. The selected materials in each collection, jerseys of high quality, washed denims, technical fabrics, all engage unexpectedly with embroidered pieces, the refinement of the feathers and other special garments, giving birth to very vibrant and unique collections.
We are very cautious selecting the best fabrics and all our garments and accessories are designed and manufactured locally in the north of Portugal, with an enticing blend of tradition and fashion.
Andorine is a luxury lifestyle brand, offering comfortable & functional, yet cool & stylish designs for kids aged 2 to 14 years.
pP: There's so many popular kids out in the digital world today. Are there any celebrity kids or social media influencers you'd like to dress?
A: We would love to continue to dress Beyonce’s daughter Blue Ivy, that would make us very proud. We would also love to dress the Kardashian kids, they dare to experiment bold styles and colors and we think Andorine has the right amount of dare with great design and quality.
pP: What are your favorite 3 looks from the collection that you think every kid needs in their wardrobe?
A: From SS17 there are some looks we think every kid will love:
1. the silver raw edge long shirt - a traditional shirt dress with and edgy cut and bold color
2. the silver trousers with the white feathers tee - a true statement piece
3. the silver sporty suit with the black ribbed cape - I personally love this look :)
pP: What's your favorite thing you're seeing come out of this young generation you are dressing.
A: From a really young age kids are now more independent and more willing to choose their own clothes. Clothing is a way for them to express their personality and create their own identity.
pP: Has there been an 'A'ha!' moment that most excited you upon the launch of Andorine?
A: Yes definitly! When Blue Ivy wore our Swallow Sweat from FW16 collection in a series of photos with Beyonce! The looks were amazing and the photos were published everywhere!
pP: When the collection is designed and market is over - what do you do? Vacation? Relax? Tell us!
A: When one collection is designed we immediately start thinking on the next one! Not much time to relax… :) As you know, we launch 2 collections per year and a six month period to develop each collection is not much, so we are always in hands with more than one collection at time. We are now finalizing SS18 to present in July at the trade fairs and already starting FW18!
Usually we take some days off in August (a traditional vacation month for the textile industry) to travel with our families. Last August we took our girls to NY and Disney World in Orlando for vacation after Playtime NY! It was great!