NY Times: The Evolution of Back-To-School Fashion

“It’s back-to-school shopping season, and American families will spend $82.8 billion this year, most of it on clothing, the National Retail Federation estimates. It’s second only to Christmas for many retailers.

Families with children planned to spend an average of $237 on clothing per child, according to data from the federation. And most of that shopping is still done in department stores, said Ana Serafin Smith, a spokeswoman for the group.

So what’s popular this year? Everyone agrees: It’s ’80s and ’90s nostalgia. Think neon, fanny packs and “dad sneakers.” Street-style activewear is also in demand, as is apparel with messages about inclusivity and peace.”

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