Talking Retail: Online and Offline with petiteTALKS at Children's Club

For the second edition of petiteTALKS, our panel composed of many different parts of the industry came together to discuss the ever-evolving topic of retail via online stores and social media while considering the great importance of the brick and mortar storefront. The panel was moderated by Lauren Zodel, Childrenswear Professor at the Fashion Institute of Technology. Take a look at some of the quotes, below, as heard at the second edition of petiteTALKS at Children's Club.

Kiki Tillman: Styling and images are so important to be able to tell your story. Not all buyers will buy enough of a collection for their online stores as opposed to the brick and mortar stores, in order to tell the brand's story, it's simply just a paragraph of their story. You have to show the customer how styles look together and not just separates, because they may not get that you can wear sneakers with a ball gown - you can!" - Stylist and Creative Director, @stillsize2

HJ Chung: "As a brand, it's important we provide the visual package so brick and mortar stores that have an online store can present your brands properly so they stand out among the other hundred brands they may be carrying." Founder and Designer, IMOGA Collection

Brianne Manz: "I was in-store doing an Instagram Live, and shared the awesome piece with my followers but the store didn't have the item available online, which was a bummer. So my slice of advice is that online stores should always correspond with what's in-store." Influencer and Blogger, @StrollerInTheCity

Erin Rechner: "So much of social, stems on collaborations. You're able to reach people easier. We do a lot of reports that come straight from my research on social media like our brands to watch. You can see where brands are going and how they're evolving. You can also create great relationships and figure out how to support each other to better your brand. It creates a way for larger brands to partner with smaller brands." Kidswear Editor, WGSN

Morris Dabah: "For us at Kidbox, Facebook and Instagram both help us tell the story with different purposes. Facebook is great for customer acquisition, advertising, with a great return on ad-spend - it's great for pushing content out and reaching a broad audience. Instagram is great for getting feedback from your community and user engagement. The other thing, venture capitalists are looking for are a mission - at Kidbox we partner with charities and parents + children can choose which charities they'd like to donate a box to. A lot of parents have told us this is the first time they've spoken to their kids about the concept of giving" - Co-founder of Kidbox and President of Q4 Kids