We sat down (virtually) with Katie Scott, the London based Illustrator to chat all about her new H&M collection for kids! The collaboration couldn't come at a better time as the sun starts to stay out longer and these prints will surly make you want to get out and roar! Take a time machine with us to Madagascar and dive into the world of Katie Scott here!

pP: You've worked with so many house hold names and brands - what was different about designing a kids collection with H&M?

KS: Working with H&M was a very thorough process, we spent a long time before starting the project, going back and forth with different ideas of which animals to include. I really enjoyed that part, doing research and putting together different lists and combinations of creatures. The selection was refined and refined.

pP: What inspired this collaboration and focus in the kids market?

KS: H&M approached me, after seeing some of my illustrations. I had never considered doing a children’s collection, but once it was suggested I could see it working really well. It’s nice when that happens.

pP: Which artist, of any genre, inspires you? (Actors, Musicians, Painters, Illustrators, etc)

KS: I love the work of early scientific illustrators and artists, like Ernst Haeckel and Alberts Seba. They both have very different styles, but capture a beauty and curiosity in nature that I find fascinating.

pP: If we invented a teleportation machine, where would you take it to without another thought?

KS: Madagascar. There is so much endemic flora and fauna there. Oh or maybe deep sea! Although I imagine the amazing creatures you see in documentaries down there are actually quite spread out and i would probably see nothing! So I’ll stick with Madagascar.

pP: Walk us through your design process. Do you have music on, read any favorite books/magazines or watch movies for inspiration?

KS: I listen to a lot of audiobooks. It’s one of the perks of the job, you have endless hours to spend splitting your attention. When I’m initially planning a piece I might listen to music, because I dip in and out of reading and researching. But once I start drawing and colouring it helps to have the mind engaged in a story. I have a kind of weird connection with the Lord of Rings audiobooks, if I’m ever struggling with a piece, sometimes for days, my last resort trick is to lock into LOTR and it settles me down. Works every time.

Katie Scott Illustrates Her Way To H&M and It's Available Today!